Pamela Care (a trading name of Easy Care Products Ltd)
Last Updated: 15th July 2025
1. Introduction
Pamela Care, a trading name of Easy Care Products Ltd (“we,” “us,” or “our”), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, purchase our Move Me™ products, or interact with our services.
We are registered in Wales, UK, and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller: Easy Care Products Ltd
Registered Address: [Company Address], Wales, UK
Contact: info@pamelacare.com
2. Information We Collect
2.1 Personal Information You Provide
- Account Information: Name, email address, phone number, postal address
- Order Information: Billing and shipping addresses, payment details (processed securely through third-party payment processors)
- Communication Data: Messages sent through contact forms, customer service interactions, product reviews
- Medical Information: Health conditions or mobility requirements (only when voluntarily provided for product customization)
2.2 Information Collected Automatically
- Technical Data: IP address, browser type, device information, operating system
- Usage Data: Pages visited, time spent on site, click patterns, referring websites
- Cookies: See our Cookie Policy for detailed information about our use of cookies
2.3 Third-Party Information
- Payment Processors: Transaction data from Stripe, PayPal, or other payment providers
- Delivery Partners: Tracking information from shipping companies
- Analytics: Aggregated data from Google Analytics and similar services
3. How We Use Your Information
3.1 Essential Uses
- Processing and fulfilling orders
- Communicating about your purchases and account
- Providing customer support
- Ensuring website security and preventing fraud
3.2 Marketing and Communication
- Sending product updates and healthcare tips (with your consent)
- Personalizing website content and recommendations
- Conducting customer satisfaction surveys
3.3 Legal and Compliance
- Complying with legal obligations
- Protecting our rights and interests
- Maintaining business records
4. Legal Basis for Processing
We process your personal data based on:
- Contract Performance: Fulfilling orders and providing customer service
- Legitimate Interests: Website security, fraud prevention, business analytics
- Consent: Marketing communications and optional data collection
- Legal Obligation: Tax records, regulatory compliance
5. Data Sharing and Disclosure
5.1 Service Providers
We share data with trusted third parties who help us operate our business:
- Payment processors (Stripe) for transaction processing
- Shipping companies for order delivery
- Cloud hosting providers for data storage
- Analytics providers for website performance insights
5.2 Legal Requirements
We may disclose information when required by law, regulation, or legal process, or to protect our rights and safety.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
6. Data Security
We implement appropriate technical and organizational measures to protect your data:
- Encryption: All data transmitted using SSL/TLS encryption
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Security Audits: Ongoing monitoring and vulnerability assessments
- Staff Training: Regular privacy and security training for all employees
7. International Data Transfers
We primarily process data within the UK and EU. When data is transferred outside these regions, we ensure adequate protection through:
- Adequacy Decisions: Transfers to countries with adequate protection
- Standard Contractual Clauses: Binding data protection agreements with processors
- Certification Schemes: Transfers to certified organizations
8. Data Retention
We retain your information only as long as necessary:
- Account Data: Until account deletion or 7 years after last activity
- Order Records: 7 years for tax and warranty purposes
- Marketing Data: Until you withdraw consent or 2 years of inactivity
- Website Analytics: 26 months maximum
9. Your Rights
Under UK GDPR, you have the right to:
- Access: Request copies of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data in certain circumstances
- Portability: Receive your data in a structured, machine-readable format
- Restriction: Limit how we process your data
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: For consent-based processing
To exercise these rights, contact us at info@pamelacare.com.
10. Cookies
Our website uses cookies to:
- Remember your preferences and login status
- Analyze website performance and user behavior
- Provide personalized content and recommendations
- Enable social media sharing features
You can manage cookie preferences through your browser settings or our cookie consent banner.
11. Children’s Privacy
Our products and services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.
12. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be communicated through:
- Email notification to registered users
- Prominent notice on our website
- Updated “Last Modified” date
14. Contact Information
For privacy-related questions or concerns:
Email: info@pamelacare.com
Phone: [Phone Number]
Address: Easy Care Products Ltd, [Address], Wales, UK
Data Protection Officer: [If applicable]
Email: info@pamelacare.com
15. Regulatory Authority
If you have concerns about our data handling practices, you may contact the UK Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
- Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
This Privacy Policy is effective as of 15th July 2025 and applies to all users of the Pamela Care website and customers of Easy Care Products Ltd.